Honeytrap - Research Activity
Production
Who directed the film?
Rebecca
Johnson.
Why
did the director choose to tell this particular story? Where is the story idea
from and why is it topical?
Inspired
by true events, the case of Samantha Joseph. It showcases the shock of young
people committing crimes and makes use see through their point of view.
Who produced the film?
Sarah
Sulick
How did the director find a producer for
the film?
With the help of
companies such as UK film council and bright ideas.
What was the budget?
Under £1 million
How did they raise the funds for the film?
They received funds from
the Walcott foundation, Deutsche bank, Barclay community and first light. They
also did crowd funding.
How
did they find the film’s cast?
They
were not professional actors and actresses. They were found through workshops
held by Amanda Tabak, this is known as ‘street casting’.
Who
did the director collaborate with and why was this important?
David
Raedeker (Director of Photography) – He won best cinematography award in the
past.
Tracey
Granger (Editor) – She has 30 years of experience and her best-known work won
an Oscar
Amanda
Tabak – specializes in ‘street casting’
What
technology has been used to make the film?
Camera,
computers, editing software
What
examples of cross media convergence can you find?
The
soundtrack used in the film and RWD (magazine)
Where
was the film made? Why was it important to the director?
Brixton,
South London. By filming it here it adds to the realism and the story seem
true.
Distribution
Who
is the distributor for the film?
The
distributor of the film is an International Film Festival. The International
Film Festival sells the film to independent distributors.
The
distributors Anchor Bay will release the film in cinemas and then on DVD/VOD in
the UK.
What
other films have they distributed?
Kite
and The Great Ghost Rescue
Marketing
Who
is the target audience?
The target
audience is urban adults (25+), who seek out critically well-reviewed films.
Urban young
people (15-25), both sexes, who relate to story and cast and listen to
soundtrack artists.
List the
different marketing tools that have been used to promote the film to different
audience?
They used
the traditional methods of marketing such as trailers, posters, print ads and
social media.
They did
fundraising, which created a profile and developed a fan base.
During
production they dedicated film pages on Facebook, Twitter and Tumblr.
Also
they did festivals run up to the release.
How
has the ‘social inclusion’ aspect of the film helped to promote and market it
to the audience?
The ‘social
inclusion’ aspect helped to promote and market the film to the target audience,
who are mainly young people, as they are able to relate and empathies with the
characters.
Why
would this film appeal to a National audience?
As
it’s a true story with is also based within the UK the audience will be able to
connect with it more.
Are
there any examples of synergy with other products/ merchandise?
The
music used in the film is by South London music artists.
What
is the role of the BFI London Film Festival in promoting the film and the
filmmaker?
Their
role is to display the film to a larger audience and to attract many viewers as
possible.
Exhibition
Where
is the film being released?
Nationwide
When
is the film being released?
October
2014
In which cinemas is the film being
released?
Independent cinemas. The Ritzy
How many cinemas are screening the film?
How successful is the film to date?
Its
recently has been release and box office figures have not been updated.
