Honeytrap - Research Activity

Honeytrap - Research Activity 

Production

Who directed the film?

Rebecca Johnson.

Why did the director choose to tell this particular story? Where is the story idea from and why is it topical?

Inspired by true events, the case of Samantha Joseph. It showcases the shock of young people committing crimes and makes use see through their point of view.

Who produced the film?

Sarah Sulick

How did the director find a producer for the film?

With the help of companies such as UK film council and bright ideas.

What was the budget?

Under £1 million

How did they raise the funds for the film?

They received funds from the Walcott foundation, Deutsche bank, Barclay community and first light. They also did crowd funding.

How did they find the film’s cast?

They were not professional actors and actresses. They were found through workshops held by Amanda Tabak, this is known as ‘street casting’.

Who did the director collaborate with and why was this important?

David Raedeker (Director of Photography) – He won best cinematography award in the past.

Tracey Granger (Editor) – She has 30 years of experience and her best-known work won an Oscar

Amanda Tabak – specializes in ‘street casting’

What technology has been used to make the film?

Camera, computers, editing software

What examples of cross media convergence can you find?

The soundtrack used in the film and RWD (magazine)

Where was the film made? Why was it important to the director?

Brixton, South London. By filming it here it adds to the realism and the story seem true.

Distribution

Who is the distributor for the film?

The distributor of the film is an International Film Festival. The International Film Festival sells the film to independent distributors.

The distributors Anchor Bay will release the film in cinemas and then on DVD/VOD in the UK.

What other films have they distributed?

Kite and The Great Ghost Rescue

Marketing

Who is the target audience?

The target audience is urban adults (25+), who seek out critically well-reviewed films.

Urban young people (15-25), both sexes, who relate to story and cast and listen to soundtrack artists.

List the different marketing tools that have been used to promote the film to different audience?

They used the traditional methods of marketing such as trailers, posters, print ads and social media.

They did fundraising, which created a profile and developed a fan base.

During production they dedicated film pages on Facebook, Twitter and Tumblr.

Also they did festivals run up to the release.

How has the ‘social inclusion’ aspect of the film helped to promote and market it to the audience? 

The ‘social inclusion’ aspect helped to promote and market the film to the target audience, who are mainly young people, as they are able to relate and empathies with the characters.

Why would this film appeal to a National audience?

As it’s a true story with is also based within the UK the audience will be able to connect with it more.

Are there any examples of synergy with other products/ merchandise?

The music used in the film is by South London music artists.

What is the role of the BFI London Film Festival in promoting the film and the filmmaker?

Their role is to display the film to a larger audience and to attract many viewers as possible.

Exhibition

Where is the film being released?

Nationwide

When is the film being released?

October 2014

In which cinemas is the film being released?

Independent cinemas. The Ritzy

How many cinemas are screening the film?

How successful is the film to date?

Its recently has been release and box office figures have not been updated.