Honeytrap

Honeytrap

Who produced the film?

Producers were Sarah Sulick, Amy Ricker

Two production companies : Fierce Production and Bright Picture

Who directed the film?

Directed by Rebecca Johnson

What was the budget?

The budget for Honeytrap was under £1million, and was financed primarily through donations through their crowdfunding platform and grant/corporate social responsibility funding.  It also had a £20,000 grant from the Walcot Foundation.

Who stars i it?

Jessica Sula, Lucien Laviscount, Ntonga Mwanza and Naomi Ryan. 

The cast were not professional actors and actresses but local raw talent found from workshops run by Amanda Tabak, this is known as 'Street Casting'.

As they're budget was so low they wouldn't have been able to buy the advanced equipment which produces better quality. They also used ADR, grading and sound design. 

How was Honeytrap marketed, which different marketing tools were used?

Posters, trailers and print ads were used to during marketing. Social media was their key in their marketing approach. One of their approaches was to held a festival during the release. Other approaches of theirs includes:

      Fundraising

• create a profile and start to develop a fan base
• crowdfunding promo sent to potential donors and future audience, then virally spread

      Production

• dedicated film pages on facebook, twitter and tumblr
• cast, soundtrack artists and networks of young people post content from rehearsal, on-set etc.
• continues as the film is sold to distributors 

        Festivals/run up to release

• recruit unit publicist/PR company
• issue-led features in broadsheets as well as reviews. Features and reviews in film industry trades
• target film and urban music blogs and magazines e.g. Grime Daily and RWD
• engage with networks focused on young people/womens’ issues/knife crime prevention
• link TOP GIRL - more than 65,000 views and over 1000 views per week - with HONEYTRAP trailer
• use grassroots social networking to spread all of the above content
• look at possible promotions with WhatsApp, Blackberry Messenger and other free message and networking services used heavily by young people. 

Trailer

Facebook Page

Twitter

       Where and when was Honeytrap released and in what cinemas?

        

       The film will be released locally or nationwide in the UK. It was released on the 17th October in independent cinemas and film festivals. 

       Who is the target audience?

•      Urban adults (25+), who seek out critically well-reviewed films

•      Urban young people (15-25), both sexes, who relate to story and cast and listen to soundtrack artists