Guardians Of The Galaxy

Guardians of The Galaxy

Production

Director: James Gunk

Produced By: Marvel Studio

Budget: $170 million 

Who stars in it? 

Chris Pratt, Zoe Saldana, Dave Bautista, Vin Diesel, Bradley Cooper, Lee Pace, Michael Rooker, Karen Gillan, Djimon Hounsou, John C. Reilly, Glenn Close and Benicio del Toro

What technology was used?

Recording equipment such as cameras was used. Computers and softwares were used during the editing process. Also, CGI (Computer Generated Imagery) was used and motion capture was used.

Distribution

Distributed by: Walt Disney Studios Motion Pictures

Marketing

Guardians of the galaxy was marketed in many different ways. There were a variety of consumer goods produced from video games to cosmetics. Disney Consumer Products partnered with Mad Engine, C-Life, New Era, Hasbro, Disguise, Rubies, Sideshow Collectibles, Lego, KIDdesigns, iHome, Funko, Freeze, Fast Forward, and Innovative Designs to produce merchandise for the film. 

Official Website

Lego produced toy sets based on scenes from the film 

The merchandise created with Lego is one form of synergy 

T-shirts 

Facebook 

Twitter

 Any cross media convergence?
 Disney Interactive released an action RPG video game titled Guardians of the Galaxy, which was available on iOS, Androids and Window devices.

Exhibition

Where and when was Guardians of the Galaxy released and in what cinemas?

The world premiere of Guardians of the Galaxy was held on 21 July 2014, at the Dolby Theatre in Hollywood. The film was released in the United Kingdom on 31 July 2014, and in the United States on 1 August 2014.

Many cinemas screened Guardians of the Galaxy, some of them include Cineworld, Vue and Odeon. It was also available in £d and IMAX 3D. 

Guardians of the Galaxy at the Dolby Theatre

What Formats is it available in now and what formats will it be available in later on?

Currently, Guardians of the Galaxy is still being screening in cinemas now. However, Guardians of the Galaxy is scheduled to be released by Walt Disney Studios Home Entertainment for digital download on November 18, 2014 and on Blu-ray, Blu-ray 3D, and DVD on November 24, 2014 in the United Kingdom.

Who is the target audience?
Target audience is likely to be males aged between 13 to late 20s who have an interest in Marvel Comics.