Guardian of the Galaxy

Guardians of The Galaxy 

Guardians of the Galaxy is a 2014 American superhero film based on the Marvel Comics superhero team of the same name, produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. It is the tenth installment in the Marvel Cinematic Universe. 

Guardians of the Galaxy of the galaxy was directed by James Gunn & produced by Kevin Feige. 

The film was released in 4,088 theaters
Guardians of the Galaxy is a 2014 American superhero film based on the Marvel Comics superhero team of the same name, produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. It is the tenth installment in the Marvel Cinematic Universe 

The budget for this film was approximately $170,000,000  

Gross Profit:
Opening Weekend 

$94,320,883 (USA) (3 August 2014) 

Starring: 

• Chris Pratt 
• Zoe Saldana 
• Dave Bautista 
• Vin Diesel 
• Bradley Cooper 
• Lee Pace 
• Michael Rooker 
• Karen Gillan 
• Djimon Hounsou 
• John C. Reilly 
• Glenn Close 
• Benicio del Toro 

Guardians of the galaxy was marketed in many different ways. There were a variety of consumer goods produced from video games to cosmetics. Disney Consumer Products partnered with Mad Engine, C-Life, New Era, Hasbro, Disguise, Rubies, Sideshow Collectibles, Lego, KIDdesigns, iHome, Funko, Freeze, Fast Forward, and Innovative Designs to produce merchandise for the film. 

Huge Poster for premiere of film

 Disney Interactive released an action RPG video game titled Guardians of the Galaxy, which was available on iOS, Androids and Window devices for free, this could also be part of a media campaign.

App for GotG

Currently, Guardians of the Galaxy is still being screening in cinemas now. However, Guardians of the Galaxy is scheduled to be released by Walt Disney Studios Home Entertainment for digital download on November 18, 2014 and on Blu-ray, Blu-ray 3D, and DVD on November 24, 2014 in the United Kingdom.

The target audience for Guardians of the Galaxy could range from 12-25, this gives a range for children to young adults as it is an action movie. However, some parents may not see it fit for their young children.

Guardians of the Galaxy

Guardians of the Galaxy
Director: James Gunn
Producer: Kevin Feige
Writers:James Gunn and Nicole Perlman
Budget: £170million

Cast: Chris Pratt, Zoe Saldana, Dave Bautista, Vin Diesel, Bradley Cooper, lee pace and more.
Genre:Action
Technology: Camera, computer with editing software's and motion picture.
Marketing methods: Facebook, Twitter, Billboards and on buses.
Trailer: https://www.youtube.com/watch?v=crIaEzXgqto

Guardians of the Galaxy has synergy with different merchandises like comic books, clothing such as tops and action figures.

  
The film was released world wide from USA being released on the 21st of July 2014 to Italy on the 22nd of October 2014 in other countries the film was released in between those two dates. In the U.K. it was released on the 24th of July 2014.
You can see the film online with various sites, on consoles, on TV and DVD.
The target audience is 13+ unisex and for people who like fiction movies that looks sci-fi and has a lot of action in it.

                                                                                                                          

 

Guardians Of The Galaxy

Guardians of The Galaxy

Production

Director: James Gunk

Produced By: Marvel Studio

Budget: $170 million 

Who stars in it? 

Chris Pratt, Zoe Saldana, Dave Bautista, Vin Diesel, Bradley Cooper, Lee Pace, Michael Rooker, Karen Gillan, Djimon Hounsou, John C. Reilly, Glenn Close and Benicio del Toro

What technology was used?

Recording equipment such as cameras was used. Computers and softwares were used during the editing process. Also, CGI (Computer Generated Imagery) was used and motion capture was used.

Distribution

Distributed by: Walt Disney Studios Motion Pictures

Marketing

Guardians of the galaxy was marketed in many different ways. There were a variety of consumer goods produced from video games to cosmetics. Disney Consumer Products partnered with Mad Engine, C-Life, New Era, Hasbro, Disguise, Rubies, Sideshow Collectibles, Lego, KIDdesigns, iHome, Funko, Freeze, Fast Forward, and Innovative Designs to produce merchandise for the film. 

Official Website

Lego produced toy sets based on scenes from the film 

The merchandise created with Lego is one form of synergy 

T-shirts 

Facebook 

Twitter

 Any cross media convergence?
 Disney Interactive released an action RPG video game titled Guardians of the Galaxy, which was available on iOS, Androids and Window devices.

Exhibition

Where and when was Guardians of the Galaxy released and in what cinemas?

The world premiere of Guardians of the Galaxy was held on 21 July 2014, at the Dolby Theatre in Hollywood. The film was released in the United Kingdom on 31 July 2014, and in the United States on 1 August 2014.

Many cinemas screened Guardians of the Galaxy, some of them include Cineworld, Vue and Odeon. It was also available in £d and IMAX 3D. 

Guardians of the Galaxy at the Dolby Theatre

What Formats is it available in now and what formats will it be available in later on?

Currently, Guardians of the Galaxy is still being screening in cinemas now. However, Guardians of the Galaxy is scheduled to be released by Walt Disney Studios Home Entertainment for digital download on November 18, 2014 and on Blu-ray, Blu-ray 3D, and DVD on November 24, 2014 in the United Kingdom.

Who is the target audience?
Target audience is likely to be males aged between 13 to late 20s who have an interest in Marvel Comics.

GUARDIANS OF THE GALAXY

 

 

Producers: Marvel Studios (presents)      

                           Marvel Enterprises                  

                           Moving Picture Company (MPC)

Director: James Gunn




Film Budget: $170,000,000 (estimated)



Stars:

 
 
 
 





 

 

 

 

 

 

 

Marketing:

 

The marketing produced a variety of consumer product from video games to cosmetics.

Mad Engine and C-Life were partnered as the core apparel outfitters, producing a line of t-shirts and fleece jackets, while New Era produced headwear and hats.

 

 

 

 

 

 

 

Hasbro produced toys for the film; and Sideshow Collectibles was given charge of the collectibles Lego announced three toy sets based on scenes from the film.

 

 The trailer:  https://www.youtube.com/watch?v=crIaEzXgqto



Trailor:

A camera was used to film the footage for the movie.

 CGI (Computer Generated Imagery) was used, therefore a computer was used in order to achieve this. 

Also, motion capture was used for the character Thanos, played by Josh Brolin.

 
 
 
 
 
 



 

 

 

 

 

 

 

 

 

 

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