Honeytrap task two

HoneyTrap

Production:

Rebecca Johnson directed the film

The director chose to tell this story because its based on a true story and it could help the audience to get inside the head of the girl who set the boy up.

Sarah Sulick and Amy Ricker produced the film.

The director used the help from companies such as U.K. film council to help find the right producer.

The budget was under a million.

They raised the funds for the film by getting donations from the walcot foundation, crowd funding platform and grant/corporate social responsibility funding.

They found the film's cast by searching for young people via agencies theatres, schools, community centres and street casting.

The director collaborated with Sarah Sulick, she's a professional with a good producing record.

Distribution:

The technology that has been used is a computer, ADR- Automated Dialogue Replacement and Sound Design Photoshop.

The distributor for the film is Anchor Bay

Anchor Bay has distributed Kite and the great ghost rescue.

The role of BFI is to present the film to an audience and to gain many viewers.

Marketing:

The target audience is urban adults(25+) who seek out critically well reviewed films and urban young people, both sexes, who relate to the story.

There is an example of cross media convergence which is the soundtrack that was in the film.

List of different marketing tools: Posters, trailer, print ads and social media.

The social inclusion aspect of the film helped to promote the and market to audiences because most people use social network, so the film would spread of these social networks.

This film would appeal to national audiences because the event happened in the U.K and people may be interested to know what happened and why.

There is an example of synergy which is the the music that is made by south London artists.

Exchange:

The film is being released nationwide, its going to be released in October 2014. The film is restricted and being played in independent theatres. The film has gotten a rating of 7.1 on IMDB

Honeytrap - Research Activity

Honeytrap - Research Activity 

Production

Who directed the film?

Rebecca Johnson.

Why did the director choose to tell this particular story? Where is the story idea from and why is it topical?

Inspired by true events, the case of Samantha Joseph. It showcases the shock of young people committing crimes and makes use see through their point of view.

Who produced the film?

Sarah Sulick

How did the director find a producer for the film?

With the help of companies such as UK film council and bright ideas.

What was the budget?

Under £1 million

How did they raise the funds for the film?

They received funds from the Walcott foundation, Deutsche bank, Barclay community and first light. They also did crowd funding.

How did they find the film’s cast?

They were not professional actors and actresses. They were found through workshops held by Amanda Tabak, this is known as ‘street casting’.

Who did the director collaborate with and why was this important?

David Raedeker (Director of Photography) – He won best cinematography award in the past.

Tracey Granger (Editor) – She has 30 years of experience and her best-known work won an Oscar

Amanda Tabak – specializes in ‘street casting’

What technology has been used to make the film?

Camera, computers, editing software

What examples of cross media convergence can you find?

The soundtrack used in the film and RWD (magazine)

Where was the film made? Why was it important to the director?

Brixton, South London. By filming it here it adds to the realism and the story seem true.

Distribution

Who is the distributor for the film?

The distributor of the film is an International Film Festival. The International Film Festival sells the film to independent distributors.

The distributors Anchor Bay will release the film in cinemas and then on DVD/VOD in the UK.

What other films have they distributed?

Kite and The Great Ghost Rescue

Marketing

Who is the target audience?

The target audience is urban adults (25+), who seek out critically well-reviewed films.

Urban young people (15-25), both sexes, who relate to story and cast and listen to soundtrack artists.

List the different marketing tools that have been used to promote the film to different audience?

They used the traditional methods of marketing such as trailers, posters, print ads and social media.

They did fundraising, which created a profile and developed a fan base.

During production they dedicated film pages on Facebook, Twitter and Tumblr.

Also they did festivals run up to the release.

How has the ‘social inclusion’ aspect of the film helped to promote and market it to the audience? 

The ‘social inclusion’ aspect helped to promote and market the film to the target audience, who are mainly young people, as they are able to relate and empathies with the characters.

Why would this film appeal to a National audience?

As it’s a true story with is also based within the UK the audience will be able to connect with it more.

Are there any examples of synergy with other products/ merchandise?

The music used in the film is by South London music artists.

What is the role of the BFI London Film Festival in promoting the film and the filmmaker?

Their role is to display the film to a larger audience and to attract many viewers as possible.

Exhibition

Where is the film being released?

Nationwide

When is the film being released?

October 2014

In which cinemas is the film being released?

Independent cinemas. The Ritzy

How many cinemas are screening the film?

How successful is the film to date?

Its recently has been release and box office figures have not been updated.

PRODUCTION

Who directed the film ? 

Rebecca Johnson 

Why did the director choose to tell this particular story? Where is the story idea from and why is it topical? 

Based on a real story which improved rates of crime. The story came from the case of Samantha Joseph (who led a boy into his death which the term 'honey trap' came from) and the TV drama My Murder. 

Who produced the film ?

Sarah Sulick and Amy Ricker

What was the budget?

Under £1 million 

How did they raise the funds for the film? 

They received funds from the Walcott foundation, Deutsche Bank, Barclay community and first light. Also through crowd sourcing. 

How did they find the films cast ? 

Searching for young people via agencies, theatres, schools, community centres and street casting

Who did the director collaborate with and why was this important? 

David Raedeker (Photgraphy) won best cinematography award in the past. Tracey Grander (Editor) has 30 years of experiance and her best known work won an oscar.

What technology has been used to make the film ? 

Computers, editing software, cameras 

What examples of cross media convergence can you find? 

The soundtrack used in the film and RWD (magazine) 

Where was the film made? Why was it important to the director? 

Brixton, South London, because its the 'ghetto' are of South London and it would add realism to the story and that's where the actual events took place

 

 

Distribution

Who is the distributor of the film? 

The distributor of the film is Anchor Bay

What other films have they distributed? 

Kite and The Great Ghost Rescue 

 

 

 

 

 

Marketing

 

Who is the target audience ? 

Urban 25+ and Urban People 15- 25 both genders, who can relate to story and cast and listen to soundtrack artists. 

List the different marketing tools that have been used to promote the film to different audiences ? 

they used youtube to promote their film by having their own channel. Trailers where also used for awareness of the film and its release.They dedicated film pages on Facebook, Twitter and Tumblr, they also used the soundtrack to promote the film also the cast.

How has the 'social inclusion' aspect of the film helped to promote and market it to the audience ? 

The social institution aspect helped to promote and market the film to the target audience, who are mainly young people, as they are able to relate and empathies with the characters.

Why would this film appeal to a National audience ? 

Because it's based on true events the national audience will be able to connect/feel empathy and due to it being filmed in the UK it will automatically have a UK audience. 

Are there any examples of synergy with other products/merchandise ? 

The music used in the film is by South London music artists 

What is the role of the BFI London Film Festival in promoting the film and the film maker ? 

Their role is to display the film to a larger audience and to attract many viewers as possible. 

Exhibition 

 Where is the film being released? 

Nationwide 

When is the film being released ? 

October 2014 

In which cinemas is the film being released? 

Independent Cinemas. The Ritzy 

How successful is the film to date?

Its recently has been release and box office figures have not been updated.





TRAILER -->  https://www.youtube.com/watch?v=hHfCeClJEFI

 

 

 

HoneyTrap

 

 

This film is set in Brixton, London. HONEYTRAP tells the story of fifteen year-old Layla who gets sucked into gang activity and sets up the boy who's in love with her to be killed.

 

 

 

 

Producers à Sarah Sulick, Amy Ricker                         

                              Director  à Rebecca Johnson

Budget à low budget

 

Honey trap was marketed in a number of ways;

Facebook page

 

A trailer was posted on youtube which got over 6000 veiws.

https://www.youtube.com/watch?v=hHfCeClJEFI

 

A song was made by Blake Music ,  A rapper named Skuillar created a song expecially for the film , this was the synergy for Honeytrap.

 

 

 

 

 

 

 

 

 

 

Honeytrap

Honeytrap

Who produced the film?

Producers were Sarah Sulick, Amy Ricker

Two production companies : Fierce Production and Bright Picture

Who directed the film?

Directed by Rebecca Johnson

What was the budget?

The budget for Honeytrap was under £1million, and was financed primarily through donations through their crowdfunding platform and grant/corporate social responsibility funding.  It also had a £20,000 grant from the Walcot Foundation.

Who stars i it?

Jessica Sula, Lucien Laviscount, Ntonga Mwanza and Naomi Ryan. 

The cast were not professional actors and actresses but local raw talent found from workshops run by Amanda Tabak, this is known as 'Street Casting'.

As they're budget was so low they wouldn't have been able to buy the advanced equipment which produces better quality. They also used ADR, grading and sound design. 

How was Honeytrap marketed, which different marketing tools were used?

Posters, trailers and print ads were used to during marketing. Social media was their key in their marketing approach. One of their approaches was to held a festival during the release. Other approaches of theirs includes:

      Fundraising

• create a profile and start to develop a fan base
• crowdfunding promo sent to potential donors and future audience, then virally spread

      Production

• dedicated film pages on facebook, twitter and tumblr
• cast, soundtrack artists and networks of young people post content from rehearsal, on-set etc.
• continues as the film is sold to distributors 

        Festivals/run up to release

• recruit unit publicist/PR company
• issue-led features in broadsheets as well as reviews. Features and reviews in film industry trades
• target film and urban music blogs and magazines e.g. Grime Daily and RWD
• engage with networks focused on young people/womens’ issues/knife crime prevention
• link TOP GIRL - more than 65,000 views and over 1000 views per week - with HONEYTRAP trailer
• use grassroots social networking to spread all of the above content
• look at possible promotions with WhatsApp, Blackberry Messenger and other free message and networking services used heavily by young people. 

Trailer

Facebook Page

Twitter

       Where and when was Honeytrap released and in what cinemas?

        

       The film will be released locally or nationwide in the UK. It was released on the 17th October in independent cinemas and film festivals. 

       Who is the target audience?

•      Urban adults (25+), who seek out critically well-reviewed films

•      Urban young people (15-25), both sexes, who relate to story and cast and listen to soundtrack artists